privacy

Last updated 14 November 2026. This covers the waitlist page. Subtext itself isn't out yet; it will get its own policy before it is.

what we keep when you join

• Your email address.
• When you joined, and which link brought you here (the campaign tag in the address, if there was one).
• Your answer to "where do you text the most", if you tap one.

We use your email for one thing: to tell you when Subtext is ready. We don't sell it or share it with advertisers.

how we count visits

We count page views to see which posts bring people here. For each view we store the page, the site you came from, the campaign tag, your country, whether you're on a phone or a computer, and your browser.

We don't use cookies and we don't store your IP address. Visits are grouped by an anonymous id that changes every day and can't be traced back to you.

who handles it

The page and its database run on Cloudflare. Nobody else gets the data.

leaving the list

Type the email you joined with and we'll delete it, along with anything stored with it.